About SDS

Zack Ober, Founder

I am a data consultant, husband, and father. I also have a strong passion for coffee and saunas (but not at the same time).

I've been working with data for over ten years. I've helped startups across various industries including FinTech, HRTech and e-commerce. I've provided these companies data solutions that deliver positive business outcomes.

Including...

  • Insights that help sales teams close by having more interesting conversations with buyers
  • Embedded analytics that deliver value to customers
  • Automated reporting that maximizes operational efficiency


I have never been the most technically gifted amongst my data peers, but I have always been a great listener. I start by understanding my clients' needs. Once I understand, then I leverage my technical skills to deliver the outcomes they need.

In addition to consulting, I run They're Counting On You - a newsletter that delivers business literacy to data professionals. I am committed to helping data professionals foster stronger relationships and provide more value through learning business fundamentals.

I'd love to hear more about the outcomes you are looking for, and how I might be able to help you execute. Schedule time on my calendar and let's have a chat!

Speaking Engagements

Zack speaking about go-to-market strategy for data teams at a local dbt Labs event in Los Angeles
Zack's talk on driving data product adoption at MDS Fest 2024
Zack's talk on business writing for data professionals at MDS Fest 2023